An entrepreneurial approach to the campaign
Donald Trump has been selling his signature for $13 a pop, and he wanted everyone to know it.
The messages have showed up like clockwork on his Facebook and Twitter accounts. “I am signing copies of my book CRIPPLED AMERICA. Order yours now—makes a great holiday gift!” runs the standard copy, which is followed by a link.
Rather than link to an online bookstore, like Amazon, which currently sells the book for $15, the link Trump goes to a Tennessee-based bookseller, which is marketing the book for $28, or $13 more than the listed cover price. The bonus: Along with Trump’s new book, buyers are promised a “numbered, custom bookplate” with Trump’s signature on it, along with a certificate of authenticity.
That puts the value of Trump’s signature at $13, a price that may have been set far too low.
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